IDC forecasts smartphone market to suffer its biggest-decline ever in 2026

IDC forecasts smartphone market to suffer its biggest-decline ever in 2026
The global smartphone market faces its sharpest downturn in 2026, with shipments projected to drop 12.9% due to surging memory chip prices. This crisis, driven by AI infrastructure demand, is forcing a structural reset, making sub-$100 phones uneconomical and benefiting premium brands like Apple and Samsung.